This class of car is supposed to be the car for everyone. The idea is you don’t really need an estate, MPV or 4×4. These cars claim to accommodate most of your lifestyle at an affordable price. That’s why they’re the biggest selling sector in the UK.
Of the 9 I’ve had to remove 3 because it’s impossible to calculate their value. You can view my method in the previous post. There’s no doubt the Audi A3, A4 and VW Golf are 3 of the most searched cars on the internet. But Audi, Skoda and VW devalue this because you can simply go to their site and freely download brochures and price lists.
Free brochures and price lists may not seem that important. However it complies with the original concept of the internet as a place to freely share information. If you want to be, do or have something not immediately available to you, you should be able to freely find the answers on the Internet – get a brochure and price list.
Google insist publishers go further with pages that not only provide this content on the landing page but do so openly with the minimum of navigation. Audi, Skoda and VW do this and there is no value in visiting any other product related site to get the answers you want.
Think of the advantages to the user:
- They don’t have to spend time and petrol to drive to a dealer.
- They don’t have part with their details so it’s private.
- They don’t need to answer questions from salespeople or on online forms.
- They can virtual shop which – I’m told – is enjoyable.
- They can place the full picture in their own minds rather than a third-party place it there.
I should make you aware there are 2 website models.
- Free information but you pay with your attention being interrupted by ads as on my carbuyersinfo.co.uk site.
- You pay for information without advertising.
Sellers who understand this by-pass both with free downloadable PDFs.
Having said all that it doesn’t distract from the -
Ford Focus being the most popular car in the UK both new and used. There’s now been a Ford Focus for sale for a long time, building a huge fan base and a global reputation for durability and reliability. It has dynamic styling, space, sweet driveability, economy and safety. You can download free information from Ford without exchanging your details – with a little navigation.
#2 is the larger more expensive Mercedes-Benz C-Class which has all the attributes of a Focus with a touch of prestige we wish we could afford which makes for a strong second-hand market.
#3 almost on a par is the Vauxhall Astra for exactly all the same reasons above. There’s been an Astra for sale for over 30 years and their list of loyal customers continually grows.
#4 BMW 1-Series may not be a top 10 seller and too expensive for most but huge demand for a used BMW 1-Series supported by enthusiastic BMW dealers brings the 1-Series back into the market.
#5 is the even more expensive BMW 3-Series which can appear in the top 10 new car best sellers when repmobile sales are good. It’s the huge and continuous demand for used BMW 3-Series that ratch it up the rankings
Here’s where I’d place the A3 and A4.
#6 is the Nissan Qashqai. It’s different. Spacious but not as much as its style promises. Comfortable to drive. Reasonably economical and safe. The fact is we like Nissan in the UK and the Qashqai has captured peoples’ imagination in away we’ve not seen for some time. It’s been a real success story…
Like the VW Golf.
All the above cars are of a very similar size with similar space. They’re all good to drive and are economical and safe.
What sets them apart is the demand for them both as new and used cars. Most importantly over the years they have built a long list of loyal customers. If their web sites become trusted sources of information they’ll win in the future as the best supplier of information which is what our age is about. Check out the above websites and you’ll discover one is at risk for informative content, transparency and navigation.
The handful of remaining contenders don’t figure because the don’t pump enough volume of cars into the market place. The French have had more than enough owners on their books and many remain loyal franchophiles but not enough stick to figure in my rankings for popularity.
Regards
Ralph