I’m in the process of updating carbuyersinfo car comparisons manually – for many reasons not explained here.
One reason is I personally get to see differences and similarities – I’m not a ‘bot. To a robot a difference is a difference. They don’t understand similarities or significance.
I’ve been concentrating on Ford Fiesta comparisons – by demand.
If you compare a Fiesta with a Mazda2 or the new VW Polo, you don’t get any significant differences on paper to make real on-the-road differences.
It’s coming down to style, comfort as personal tastes and price. But all the prices are the same.
It’s like lorries.
The only real difference between a Fiesta and Polo is Polo’s BlueMotion and GTi. Ford concentrate on Focus performance. I think wisely because Clio and Corsa performance is getting too wild.
So here’s the message. If a car is of a similar size, engine options, economy, emissions and performance, as they are, subject to style, comfort – your shout – hammer the price.
Over four decades I was a car salesperson and never understood why one size engine cost more than another. They simply manufacturer a different bore in the block and make the pistons and maybe rods a slightly different size – NOT at a different cost.
Now they’re selling the same size engine in a different state of tune at a different price at – NO extra cost to them – but a different price to us.
Why can’t they do like Nissan and Suzuki and give us the best they can – today – at THE ONE PRICE. Some manufacturers only have one standard – their best.
You maybe won’t have heard an old story about IBM ordering a shipment from Japan and stating they’ll only accept a specified percentage of faulty goods. They were shipped goods with 100% quality. A parcel followed with the faulty goods and a note questioning why IBM would want them.
That kind of arrogance – being right and knowing you’re right – has served liked minded manufacturers. The problem is when you get so big a percentage must leak – Toyota’s and accelerator mechanisms.
I’m rambling. Modern cars of the same class are so similar. They’re the same price range. Where can you get something different?
I’m going into this in-depth later, but how is it you get one engine size in different states of tune/chip at different prices? Suzuki don’t do that. Mazda don’t. They give you one engine in what they think is the most appropriate state. You maybe know Suzuki could deliver an engine in a crazy wild performance state – they must think it’s not appropriate, wise.
Meantime, just keep saying you can buy something somewhere else cheaper.
It maybe OK to sell a cosmetic at one price in one package and sell the same in a different package at a higher price. Cosmetics cost tens or hundreds of pounds. Car cost tens of thousands of pounds, even hundreds of thousands.
Buyers want the best product at the best price – naturally. It’s important with motoring – a car can take 25% of your take home pay! Yep, depreciation, interest, VED, insurance, petrol, maintenance, replacement tyres, brakes, exhaust, etc, etc, etc.
Fact is most cars in the same class are similar so let’s have the best price pending a better car.
I should say I like all the above mentioned cars. It’s just the marketing pricing and promotion of difference that pee’s me off.
It grieves me to say as a lifetime salesperson, you’ve got to go in there and negotiate, go for their eyes, throat, heart. You are talking about significant amounts of take-home pay and a subscription to costs for insurance, VED, petrol, servicing, replacement parts – you have a lifetime value.
Regards
Ralph