Shopping for cars on the internet is convenient, fun and private. Also, reading car reviews and comparisons is a good way of doing your research.
However, it’s easy to get carried away thinking about things like bargains, style and prestige. It’s easy to overlook more important aspects of buying a car.
Part of the problem is people are isolated when they are sat at a computer. They don’t have the social aspect to challenge their thinking. In other words they are not being asked to prove their ideas as true or useful by questions from family, friends and salespeople. They like that privacy.
We act on our ideas and it’s easy to make mistakes. Car buying mistakes are hugely expensive.
So there is a need for a car buyer to ask themselves some simple questions. These questions are so simple they can seem silly. Your response might be that you knew them but that’s the benefit of hindsight. Test yourself and list 10 questions you should ask yourself before buying a car.
Here’s the first question, ‘what’s your present cars?’ It sounds like a stupid question but it’s an important one and one every salesperson will ask you.
When a car salesperson asks you ‘what have you got at the moment?’ your answer gives them a huge amount of information even if your answer is, ‘a Fiesta.’ They then pump you with more questions or more subtly guess wrong. ‘5-door?’ ‘No, 3-door.’ ‘What’s that a 1.2?’ ‘Do you know I’m not sure?’
‘What is your present car?’ is an important question because the answer represents your current situation. It partly determines what – if anything – you can do. It is the basis for improvement. With these ideas you can start to plan your actions.
Just saying, ‘I’ve got a Fiesta,’ isn’t good enough. You need to write all the details down in a table so you can make comparisons.
When a car salesperson asks about the number of doors a buyers present car has, some buyers have to think hard about it. Most buyers don’t know the size of the engine in their car and almost all can’t name the trim level.
Almost all car buyers couldn’t tell you the facts and figures regarding their present cars performance, economy, emissions and safety. Yet they have strongly held opinions about these topics.
So it is important if you’re going to DIY research a car online to know:
- about cars, and
- about yourself.
Here’s how you simply describe your own car to yourself.
- Simply go to carbuyersinfo and find your type of car.
- Highlight the data table, right-click your mouse to copy and right-click again to paste it into a word document.
- Then edit the detail to exactly match your present car.
- Save this word doc, it will prove very useful later on.
You end up with your edited version of this:
| Data Date |
March 2009
|
| Manufactured from |
2008
|
| Make |
Ford
|
| Model |
Fiesta
|
| Body/Seats |
3 or 5-door
|
| Trim Options |
Studio, Style, Style+, Titanium, Zetec, Econetic
|
| Engine Options |
1.25, 1.4, 1.6, petrol, 1.4, 1.6 diesel
|
| Transmission Options |
|
| Driven Wheels |
Front
|
| Price Range |
£8,500 – £13,400
|
| Dimensions |
|
| Length (m) |
3.95
|
| Width incl door mirrors (m) |
1.72 excl
|
| Height (m) |
1.48
|
| Load space (l) all seats up |
295
|
| Load (l) all seats down |
|
| Fuel tank (l) |
|
| EuroNCAP |
|
| Adult |
n/a
|
| Child |
n/a
|
| Pedestrian |
n/a
|
| Engine/Transmission |
|
| Engine |
1.25
|
| Displacement/Cylinders |
|
| Power output |
60
|
| Transmission |
Manual/5
|
| Performance |
|
| Top speed (mph) |
94
|
| Acceleration (0-62mph) |
16.5
|
|
Fuel Consumption
|
|
| Fuel type |
Petrol
|
| Urban (mpg(l/100km)) |
38.7
|
| Extra urbanmpg(l/100km) |
65.7
|
| Combined (mpg(l/100km)) |
52.3
|
| CO2 emissions g/km |
128
|
| £ of 12,000 miles |
|
| Noise level dB(A) (moving) |
|
| Car Insurance Group |
1
|
Armed with this simple information you have a good idea about your present situation, the beginning of ideas about what you want, what it means to you and what you need to do.
Here’s an easy way to remember this. Salespeople call it SPIN:
S = Situation
P = Problem – a thwarted goal – an objective not immediately available
I = Implication – suggestions
N = Need
Happy Hunting
Regards
Ralph
carbuyersinfo Car Comparisons Differences & Similarities Revealed