I find it’s easier to understand cars with comparisons. You get both the differences and similarities. Comparisons both liken and contrast.
Comparing cars is difficult because there are so many aspects to consider: body types, size, style, space, performance, economy, safety, depreciation and running costs.
Comparing cars is not made easy by magazines or web pages because there’s lots of data in tiny fonts on different pages. It’s difficult to hold it all in the memory.
I’ve taken a different approach over on carbuyersinfo and compare the features – not equipment – of two cars at a time side by side.
I get interesting results even when the comparisons are boring. For example medium small cars like the Golf, Focus, Astra and 308 are all the same size with 3 or 5-doors. The all have very similar engine and trim options. Most are achieving 5-star Euro NCAP ratings. There can be differences in performance and economy on paper but may not be present in real on the road driving.
There is a difference in perceived prestige – premium, popular and value brands – and pricing. It’s interesting when you compare these cars on this basis because on paper there are not the differences in the cars their prices suggest. It seems to be no more than marketers positioning their cars in the market place to charge different prices.
The other interesting thing is comparisons dispel myths. The VW Golf is probably the best seller in the EU and many people imagine it to be the best car. However on paper there’s nothing to suggest it’s better than its rivals. It appears to be average in every aspect. Didn’t someone once say beauty is the average of a thing?
Journalists often refer to differences in build quality, reliability and durability, but I don’t personally think those differences exist today. Even value brands show well fitted and tailored interiors. Some of the materials can be a bit cheap looking. However a piece of plastic painted silver is a piece of plastic painted silver be it in a BMW or a Kia.
Have you ever wondered why UK and US furniture manufacturers deliberately design furniture to look cheap so they can sell it cheap and make other designs look expensive so the can charge more. Why can’t we have the good stuff at value prices. They don’t put up with it in Italy.
You’ll find it interesting if you go to carbuyersinfo and compare the Golf with the more expensive A3 and cheaper Seat Leon. They look like the same car to me in different designs at a different price.
Regards
Ralph