Man made the motor car. And in the beginning he made the: Buick, Cadillac, Chevrolet, Fiat, Ford, Mercedes, Peugeot, Renault and others, some who are no longer with us.
Other joined but most fell to the side. Hitler later launched his combatants as did the Far East.
The founders of what are now known as brands, once marques, were the ‘magnificent men in their flying machines’ who you ‘couldn’t see for dust.’
Two of the most magnificent were – not to for a moment to forget others and their memory – Fiat and Chevrolet.
Here we have the Chevrolet Matiz vs Fiat 500. Which is the better? It’s not to say who will win. This is not 1908. It’s 2008.
There’s some sort of irony here.
Chevrolet is the largest manufacturer and seller of vehicles in history. Today they lead the way in many countries and continents. Fiat is confined to Italy and Europe. In other words Chevrolet has the market.
However Fiat has the product. It also has the promotion. Whilst both manufactures rest on their historic laurels and seem to have forgotten how to brand and promote themselves – the Italians seem to have a passion to recreate the Fiat 500.
But Chevrolet has the price. And they have the world-wide network to distribute their products. So Chevy will win because they have price and distribution. Promotion can’t get Fiat in front. It’s more than any can afford. It’s not possible to promote an idea over the fact of price and availability. And although the product differences are significant to Europeans they’re not globally where the last penny matters.
But here’s the funny thing with the 500 and Matiz. There are real differences but the idea s are so the same. The size and style are so similar. The interiors are utilitarian but funky. Economy is important. See what I mean with my comparison chart- http://www.chevroletreviewsandprices.co.uk/car%20comparisons%20Fiat%20500%20vs%20Chevrolet%20Matiz.htm
Regards
Ralph